Brand Identity and Trade Show Displays

I read a great post by Jill Cole on her Vario Creative Blog about Brand Identity and Quality Counts.  I really like the fact that all elements of the mini-display incorporated colors, logos and imagery found on existing marketing channels.  Thanks for sharing your insight Jill!

Trade Show FlooringProduct Highlight
Do your feet hurt at trade shows?  Maybe you need carpet padding for trade shows.  Available in Rebond and Polyurethane they are sure to comfort your feet all day!

I’m not surprised that Seth Godin isn’t surprised.

Hey Seth, if you’re reading this, you need a haircut…I wonder if this surprised him???

Seth Godin, bestselling author and marketing guru, posted on his blog that if a company doesn’t surprise you then they won’t be memorable.  You can read his post by clicking here.  In today’s hyper-marketed and experienced based production world it is getting harder and harder to stand out.  I do suggest that pulling back on the reigns can help you stand out though.  Imagine a huge trade show floor with lots of vibrant colored trade show displays.  Your display is completely white, the floor is white and your staff is wearing all white.  The only color being the company logo and and products you offer.  Visually you will stand out as your booth will be a stark absence of color in a sea of over-stimulation of color.  Remember, to be different you must first think different.

Trade Show Display Product Highlight
Trade show tables can be a very effective way to showcase products and literature, however, using these tables in the correct manner is important so that they don’t become a liability.  First and formeost get a table that fits the actual space you need.  For example, if you have to fan out brochures like a deck of cards to fill the top of the table then it’s probably too large a table.  In most cases, tables aren’t even needed as a literature stand and a clipboard will sufice.  The investment in your booth is well worth not filling it up with an oversized table that blocks people from actually entering your booth space.