Archive for July, 2007|Monthly archive page
Trade Show Strategy – Get a Lead or a Customer
Filed under: Banner Stands, Boothmanship, Branding, Custom Trade Show Displays, Fabric Tension Trade Show Displays, Marketing, Modular Displays, Pop Up Displays, Retractable Banner Stands, Trade Show, Trade Show Booth, Trade Show Booths, Trade Show Display, Trade Show Displays, Trade Show Exhibit, Trade Show Exhibits, Trade Show Graphics, Trade Show Management, Trade Show Tips, Trade Shows, Tradeshow, Tradeshows |
Comments (2) I came across the following video on YouTube that is pretty good at explaining the end goal for going to a trade show. That end goal is to get a qualified lead or a customer and how a company accomplishes this goal can be varied. After watching the video I do want to comment on how to go about capturing the prospects information at the show. The simplest way to gather this data is to solicit business cards however, this really doesn’t help you identify who is or isn’t a lead. An entry form that qualifies the prospect is a better solution and should be required for entry into the drawing. Furthermore a sales consultant should review this form to ensure its accuracy before submission. Enjoy the video.
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PowerPoint Tips……………..Not! (Spoken in Borat Version)
Filed under: Attendance Killers, Boothmanship, Marketing, PR, PowerPoint, Public Relations |
Leave a Comment OK, I came across a funny video about how not to deliver a PowerPoint presentation. I hope you enjoy and have a great 4th of July!
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