Trade Show Strategy – Get a Lead or a Customer
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I came across the following video on YouTube that is pretty good at explaining the end goal for going to a trade show. That end goal is to get a qualified lead or a customer and how a company accomplishes this goal can be varied. After watching the video I do want to comment on how to go about capturing the prospects information at the show. The simplest way to gather this data is to solicit business cards however, this really doesn’t help you identify who is or isn’t a lead. An entry form that qualifies the prospect is a better solution and should be required for entry into the drawing. Furthermore a sales consultant should review this form to ensure its accuracy before submission. Enjoy the video.
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2 comments so far
Could you get in touch with Support please – there is a link in your blog.
This is important and about your blog.
Good lead generation *must* be linked to a feature you remember. Too often exhibitors get plenty of qualified leads but fail to convert them, all because they haven’t been able to make it personal.
If you spoke to a qualified lead named John who was wearing a wierd red shirt and mentioned his dissastisfaction with his current supplier, write that stuff down! That way you’ll remember him from the hundreds of other conversations you had that day, and can personally contact him about his needs, rather than sending him a ‘dear John’ email.