In this day and age of technology, it is getting much easier to reach a specific audience and get new customers without them having to physically be in your store or office. Social media has made it possible for businesses to grow nationally and internationally, while not having to leave the comfort of your office. Of course, face-to-face meetings are just as important because they allow you to build relationships that you can’t get from computer screens. That is why trade shows have become a popular way for small and large businesses alike to promote their products or services. So, how can you integrate social media into your trade show booth? Here are a few ideas to help get your social media campaign off the ground and increase traffic to your trade show exhibits.
Embed Feeds into Your Website
Make it easy for everyone to find your Twitter and Facebook posts by imbedding them into the home page of your website so they can easily be viewed. Also, have specific hash tags near your Twitter feed that include the name of your company or event. This way, you’ll be able to find out what people are saying about you and your display stand.
Have Weekly Twitter or Facebook Meetings
Once a week plan on having your fans or followers participate in discussions at the same time so they will be able to plan for it. Choose a new topic every week, but one that your readers will have strong opinions about.
Use a Code Word
One way to help gather people to your display system is by posting special code words that they can use at your exhibit booth in order to get a free gift, discount, or can enter a drawing. For example, ask people to use the word “Booth” to get your specific promotion. Not only will this help draw in a crowd, but you’ll be able to find out how many people are coming to you because of your social media campaign.
Keep up on the Latest Trends in Technology
Don’t let your competitors outsmart you by having more cutting-edge technology than you. Do your research to make sure you are reaching a large audience through different technology outlets, such as mobile apps and QR codes.
Social media isn’t only about growing your business, but is also about engaging with your audience. Trade show displays also allow you to engage with your target audience, so with these tips, you should get the traffic you want. Also, don’t be afraid to ask for a little help. Ask some of the influencers in your industry that have a huge following what their secret is to social media and trade show success.
