How to get more from your next trade show.

Going to your next trade show could be the difference between keeping or losing your job.  In todays hyper competitive business environment the knowledge learned and contacts gained could easily be the difference between being a mediocre and outstanding employee.  Medicore employees eventually fall by the wayside.  The following tips enable you to get the most from each show.

1.) Get a pre-show schedule of events, seminars and exhibitors and use this to map out your day to day activities.  Align these activities so that you get the most out of each day and possibly night.

2.) Call or email event organizers, speakers and exhibitors and let them know you’ll be there.  Ask the event organizers who else will be there, especially if you want face time with a targeted prospect or associate.  See if the event organizer can seat you next to that contact on purpose.  Submit questions to speakes in advance so that the presentation is custom tailed to the questions you have.  Arrange meetings with exhibitors so they can prepare solutions in advance, this way the sales cycle doesn’t start at the show.

3.) Comfortable shoes, comfortable shoes, comfortable shoes…enough said. 

4.) Bring along a standard assortment of business supplies just in case they aren’t provided in the seminars.  Some attendees have even gone as far as to tape and or video record a session, although this may be prohibited.

5.) Extra business cards.  You never know how many you may give out and the last thing you want to have happen is run out.

6.) Follow up.  Don’t just email contacts when you get back from the show.  Go ahead and draft a formal letter referencing your conversation at the show and mail it.  Keep the letter genuine and sincere on how excited you were to make their aquaintance.  It seems a little “old fashioned”, however, it’s a very effective way to make this person a contact for life.

Trade Show Booths Product Highlight
Portable trade show displays are becoming more and more advanced and with these advacements come new display types emerge from the crowd.  Smash Hit Displays is pleased to annouce that the arrival of Echo by Abex.  The modular systems use stunning trade show graphics and when combined with other displays like banner stands and custom trade show carpet you can create a truly one-off display system.

First Come, First Served – Tips on Getting Prime Space for Your Trade Show Display

Whether you have a pop up display, banner stand or custom trade show display you want it to be seen.  One of the most effective ways to be seen is making sure your booth is in a prime location.  Here are some tips on making sure you pick the right space!

1.) Sign up for your booth space at this years event.  Don’t wait until next year so while your at the show this year go ahead and reserve space for next year.  This gives you first choice for your booth space.
2.) Analyze the floor plan.  Look at the floor layout for next years show and identify entrances and exits.  Most people tend to walk into a exhibit hall walk to the right, however, there may be other displays setup that cause traffic to walk to the left.  Make sure you identify these on the floor plan.  Front right gives you the highest number of fresh attendees who are alert to understanding your companies benefits.
3.) No floor plan available?  Make sure the association or production company is keeping tabs on a pecking order of who signed up and paid first, second, third, etc.
4.) Stay consistent with your booth location, unless it can be improved.  Attendees may become familiar with your location, so don’t move unless your space can be improved.
5.) Never move your booth space after show brochures have been printed.  Attendees use the show guide to find your booth space so don’t move once its been printed.

Trade Show Booth Product Highlight
Smash Hit Displays is proud to introduce all full line of trade show flooring, from interlocking carpet tiles to custom printed logo carpets we can really make your display A Smash Hit!