First Come, First Served – Tips on Getting Prime Space for Your Trade Show Display

Whether you have a pop up display, banner stand or custom trade show display you want it to be seen.  One of the most effective ways to be seen is making sure your booth is in a prime location.  Here are some tips on making sure you pick the right space!

1.) Sign up for your booth space at this years event.  Don’t wait until next year so while your at the show this year go ahead and reserve space for next year.  This gives you first choice for your booth space.
2.) Analyze the floor plan.  Look at the floor layout for next years show and identify entrances and exits.  Most people tend to walk into a exhibit hall walk to the right, however, there may be other displays setup that cause traffic to walk to the left.  Make sure you identify these on the floor plan.  Front right gives you the highest number of fresh attendees who are alert to understanding your companies benefits.
3.) No floor plan available?  Make sure the association or production company is keeping tabs on a pecking order of who signed up and paid first, second, third, etc.
4.) Stay consistent with your booth location, unless it can be improved.  Attendees may become familiar with your location, so don’t move unless your space can be improved.
5.) Never move your booth space after show brochures have been printed.  Attendees use the show guide to find your booth space so don’t move once its been printed.

Trade Show Booth Product Highlight
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