Trade Show Strategy – Get a Lead or a Customer

I came across the following video on YouTube that is pretty good at explaining the end goal for going to a trade show.  That end goal is to get a qualified lead or a customer and how a company accomplishes this goal can be varied.  After watching the video I do want to comment on how to go about capturing the prospects information at the show.  The simplest way to gather this data is to solicit business cards however, this really doesn’t help you identify who is or isn’t a lead.  An entry form that qualifies the prospect is a better solution and should be required for entry into the drawing.  Furthermore a sales consultant should review this form to ensure its accuracy before submission.  Enjoy the video.

A Smash Hit! Trade Show Displays specializes in portable trade show displays, roll up banners, pop up display systems, tradeshow signage, tension fabric structures and custom trade show exhibits.  Let us make your next event A Smash Hit!

Bare Minimum Trade Show Displays Lack Visual Interest

Trade show displays that are made up of vinyl hung banners lack visual interest as they look temporary.  This isn’t the feeling you hope to convey when you’re exhibiting for the first time.  This company is probably a startup and may not have the funding available to go all out on a display, however, for a few thousand dollars a Banner Stand Wall would easily work for this type of exhibit and create a very cool backdrop without breaking the bank.

Tips on using Blogs for preshow trade show marketing

If you are attending an upcoming trade show and have a blog, talk about it.  I would recommend posts as early as two-three months before the show.  Talk about your plans, when you will be working the booth, post any press releases, your excitement, disappointments, anything and everything your doing to get ready for the show (short of any industry secrets).  Also, make sure to post any media only related events as well as schedule an interview schedule.  When blogging make sure to reference the show via a hyperlink so when anyone searches for the show via search engines or on a blog search your posts will appear.

Here are some other great pre-show tips – Click Here

Trade Show Display Product Highlight
Banner Stands are a very portable way to create a graphical impact at trade shows.  Of all banner stand types, Retractable Banner Stands give you the most portability and protection for your graphics.  You see, 75% of the cost of the banner stand is in the graphic and with retractable banner stands the banner rolls up in the metal base protecting it.  Most other banner stand types require you to carefully roll the graphic up and place in a separate tube where it can easily get damaged.