Quality, not Quantity Pre Show Marketing at Trade Shows

For many exhibitors a trade show may only contain a small number of potential clients.  This may be a result of limited product or service offerings or because the show attracts a wide audience.  Whichever the situation a highly targeted quality marketing campaign may offer the best ROI for your marketing dollar.  A few such ideas can be found from our friends at Insight Advertising.  Enjoy!

Portable Trade Show Exhibit Product Highlight
Fabric tension banner stands are unlike anything on the market.  Why you might ask?  They are three dimensional instead of just being a static flat graphic.  Various shapes are available including the ability to showcase products with shelving.

Entasi Trade Show Displays Now at Smash Hit Displays

A Smash Hit! Trade Show Displays is proud to present the full line of Entasi Fabric Tension Displays.  Check out the video below for more information!

Trade Show Booth Product Highlight
Trade show lights are very important in making your displays stand out and be A Smash Hit!.  Don’t be left in the dark (I know its an old horible pun) and not highlight your display.  Most exhibitors who do not believe in using lights will say, “the exhibit floor is bright enough so we don’t need lights”.  Trade show lights are not used to make an exhibitr floor bright enough so people can see where they are going, they are there to highlight your products and services.  If you see a trade show booth without lights next to one that does, the booth without lights looks dull and boring so don’t forget to get lights for your displays!

Whose Work Is It Anyway?

I read a great article today about plagiarism within the special events industry. See below.

http://specialevents.com/mag/events_whose_work_anyway_20070119/

Kudos’ to the author, Stacey Paul Barrabe , CSEP, for pointing this out as it also happens within the display industry.

I especially like her tip of how to protect digital images with watermarks.

Speaking of special events, trade show displays can be used for special event usage, any of our products are really portable walls that can be used for most any type of marketing.